Madison to start distribution of Vittoria products for the UK market


Effective from September 1st, Madison is the exclusive distributor of Vittoria products in the United Kingdom.

Born in 1977 as a small bike shop in North West London, Madison has become the UK’s leading distributor of bicycle parts and accessories. In the last 40 years, Madison has always been innovating the business. It’s online B2B system can proudly boast to be industry-leading after its introduction in 2001. This willingness to innovate was shown by the creation of which is a new e-commerce platform launched in 2018 which allows consumers to shop online while still supporting local bike shops. Owned and run by Madison this initiative will continue to help hundreds of bike shops to stay competitive in a challenging retail environment.

Indeed, the willingness to innovate is a trait that both Vittoria and Madison have in common.

“I am delighted by Vittoria appointing Madison as the exclusive distributor for the UK and Ireland at a very exciting time in the history of their business” said Dom Langan CEO of Madison. 

“Vittoria is leading the way with their tyre technologies and we have planned to be equally innovative with how we are taking the brand to market. We have prepared a comprehensive range of packages for all specialists retailers, with immediate stock availability and all the training and resources necessary to hit the ground running."

Rene Timmermans, CEO of Vittoria EMEA was similarly effusive about the new partnership, saying; “Vittoria is glad to start a new collaboration with a reputable and solid partner as is Madison. As our partner for the United Kingdom we’ll collaborate to increase our market penetration through IBD’s with our road, MTB and urban tires.

“We’ve been working together with Madison to prepare a dedicated plan, supported by large investments to implement this from September 1st onwards. Dealer trainings and communication supports will start immediately. We are looking forward to work together with Madison and support all activities necessary to bring our tires under the bikes of enthusiast cyclists”.


For more information about Madison, please find the following contact:

Phone: +44 01908 326032




For more information about Vittoria distribution, visit