MTB legend Hans Rey joins Vittoria

Hans Rey, multiple national and international Trial champion, is considered one of the pioneers of this discipline and extreme mountain biking in general. Through his spectacular Trial shows and adventures around the world, Rey gained much popularity that goes far beyond the MTB world. His skills, as well as his image, make him very appealing to the media and the public; “No way Rey” has demonstrated his talent in more than 70 countries. That’s why he has been named the “Franz Beckenbauer” or “Wayne Gretzky” of the mountain bike.

Hans Rey and Missy Photo by Bill Freeman

In the ’80s and ‘90s, Hans Rey won so many Trial competitions: National Champion in Germany, Switzerland and USA, NORBA World Champion, UCI World Champion, Bike Trial Union Vice-Champion, MTB Slalom Worlds bronze medalist and X-Games silver medalist in 1995.

Hans, Missy, and Timmy C making circles in the California mountains. Photo by Bill Freeman

Since 1997, when he retired from professional racing, Hans Rey took part in countless adventures, riding his bike around the world. Together with the group of MTB explorers he founded – Hans Rey Adventure Team – he traveled to more than 70 countries discovering some of the best MTB places on the planet for cultural and naturalistic value: he was the first rider to descent Mount Kenya; the first to cross the Sinai Desert following Moses’ footsteps; he created the “No Way Transalp” trail on the Alps in between France and Switzerland; he looked for the headhunters tribes in Borneo; he took on the Inca paths reaching Machu Picchu; he traveled on the Roop Kund road on the Indian Himalayas, and he rode through Nepal, Mexico and even on Ecuador’s volcanos.

In 2005, Hans Rey founded “Wheels4life”, a non-profit organization committed to providing people in under-developed countries with bikes as a basic means of transportation – until today, the organization has donated nearly 1,000 bikes.

Vittoria is very proud to announce that we will partner with Hans Rey in 2018. The legend of MTB will support Vittoria in developing MTB products. His priceless knowledge and experience will be very helpful for the development of high-performance tires.

When interviewed by MTBR, Hans Rey explained why he chose Vittoria as a partner: “They are a really cool company. What really sets them apart is that they specialize in bicycle tires. Not like some other companies that may do car, moped, and whatever tires. Often at other companies, engineers design all the tires — car, scooter, motorcycle, and bike. But a motorcycle tire is completely different than a bicycle tire, and Vittoria knows that because Vittoria designs bicycle tires.”

Hans Rey, Missy Giove, and rockstar (literally) Timmy C rolling out for a long ride in the mountains near Los Angeles. Photo by Bill Freeman

In particular, Rey is very fascinated by the Graphene technology, one of Vittoria’s revolutionary developments. “This compound is exceptional,” he said. “It rolls fast, it’s durable, and it has insane grip. It’s like steroids for tires.”

When asked about his tire preferences, he said: “I like the Martello the most right now, but I also like the Mota for muddy conditions. For my E-Bike I’ve been riding the Cannoli. I’m generally a fan of tires with bigger knobs. Air pressure is so crucial for bigger tires, one PSI up or down and you can feel it. On my GT Grade gravel bike, I run the Terreno Dry. It’s a versatile tire, you can really ride it everywhere.”