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Bangkok, Thailand – Olympic gold medalist Elia Viviani (28) and Italian Triple Road Champion Elena Cecchini (25) visited Vittoria and its tire factory LTT at invitation from Vittoria.
Elia Viviani Profile – Elia Viviani is one of the most accomplished sprinters in the peloton having claimed an impressive 38 victories since turning pro in 2010 at the age of 21. One of his biggest success to date is when he powered to victory on the second stage of the Giro d’Italia in front of his home fans in 2015. The Italian has also held the points jersey for 13 stages in his home Grand Tour, and competed at the Tour de France and Vuelta a España.
As well as being a talented road rider, Elia also has an admirable record on the track and he has claimed four European titles and two World Championships medals for his native Italy. Viviani’s most notable success is winning the Men’s Omnium event at the 2016 Olympic Games in Rio de Janeiro. Prior to Viviani winning the Olympic gold, Vittoria visited him in the mountains of Livigno where he was doing altitude training – Read the exclusive interview here: The road to success: Elia Viviani.
Dealer shop visit – Both riders were first welcomed for some refreshments at Vittoria’s APAC office in Bangkok. Shortly after, the authorized Vittoria dealer store, Cycling Projects was visited in order to have a meet and greet with fans.
Factory tour – With Khun Penparn, managing director of LTT, Giovanni Mazzola, Vittoria Group CEO and Glenn Lee (CCO APAC) of Vittoria, as the gracious hosts, the riders were given access to the intricate process of tire manufacturing.
Tires customization – Viviani and Cecchini were given the unique opportunity to place their personalized hot patch on the Corsa.