Who we are


We Are Here For All Cyclists

We Lead From The Front

Never Satisfied, Always Hungry

Focused On Your Next Level

Reaching Your Personal Best

Under All Conditions

On All Surfaces

That is Our Commitment and Our Passion

We Are With You On Every Ride.


Vittoria is one of the world’s leading manufacturers of bicycle tires with an annual production of more than 7 million tires and 900,000 high performance tubulars and cotton tires. Its R&D center develops the best racing tires at all levels. Vittoria also entered the premium wheel market in 2014.

Our factory: manufacturers of high-quality tires

Located in Bangkok, Thailand, Lion Tyres is the production facility where the Vittoria Group concentrates its production of quality bicycle tires, tubulars and inner tubes. Lion Tyres was created to handle production, as well as research and development. They are the largest company in the Group, employing over 1300 employees spread across five buildings, totaling more than 100,000 square feet. Lion Tyres delivers R&D, compound research, shipping and packaging to satisfy the always increasing demand of high-quality bike tires.

Our factory features the following certifications: ISO 9001:2015, ISO 14001:2015, OSHAS 18001:2007, TIS 18001:2011, Portaria INMETRO No.342.

Our competitive advantage: Graphene

Vittoria's eagerness to innovate and disrupt the bicycle industry is endless and it really puts the T in Tire Tech! Vittoria is the first company in the world to use graphene in its bicycle tires. Graphene is incredibly durable, and at the same time very light, 200 times stronger than steel, 200,000 times thinner than a single hair. Vittoria developed this revolutionary technology over the course of four years, made 500 prototypes, and then launched the Vittoria Graphene bicycle tire in 2015, followed by Vittoria Graphene bicycle wheel, the year after. An instant bull's eye. Adding an annual 15% increase to its revenue. Dazzling fact: Vittoria is the single largest buyer of graphene for bicycle tires on the planet!

Our heritage: professional cycling

Vittoria is the partner of some of the most important pro-teams in the world. Considering road and mountain bike, more than 30 professional teams rely on Vittoria tires every year, and the honors list is none other than jaw dropping: 41 wins in the Tour de France, Giro d’Italia, the Vuelta, Milano-Sanremo, Paris-Roubaix and 81 Olympic medals, 32 of which won gold.
Vittoria provides neutral assistance in major international cycling competitions through the Servizio Corse. Every year, the Vittoria Servizio Corse team is the support of cyclists in more than 70 road and MTB competitions across Europe. Our professional support team provides unexceptionable assistance to cyclists in any race.

Where we are


Vittoria's worldwide commercial operations are shared among three distinct regions: Vittoria SpA, headquarter in Brembate (Italy), is responsible for Europe, Middle East, Africa and Latin America (EMEA & LATAM). Vittoria Industries North America Inc., headquarter in Oklahoma City (USA), is responsible for North America. Vittoria Asia Pacific, headquarter in Bangkok (Thailand) is responsible for Asia-Pacific region. Vittoria carries out manufacturing and R&D at its fully owned 100,000 square meter factory in Bangkok (Thailand).